FROM IDEA TO IDENTITY
You’ve Got the Idea. Now Let’s Build the Brand.
A 5 Week Brand Intensive Course
Launching Mid May
You only get one chance to make a first impression — and your brand is that moment.
Without a clear brand identity, you’re just another account, another business, another name they’ll scroll past and forget.
This course shows you how to build a brand that commands attention, builds credibility,
attracts your right audience, and makes people say,
"I don’t know what this is yet… but I need it."
This is for the business owner who:
✔ Has a business idea but no idea how to bring it to life visually or strategically
✔ Feels like their social presence looks a little DIY (because it is)
✔ Wants to stand out, not blend in with every other “small biz” on the feed
✔ Is tired of second-guessing what their brand looks and sounds like
✔ Is ready to finally feel confident showing up online — not cringing at the chaos
Why getting clear on your brand matters from Day One:
When your branding is clear, everything else clicks into place.
→ Your audience instantly gets who you are and why they should care
→ Your content feels cohesive and intentional — not random and reactive
→ You attract aligned followers who actually stick around
→ You become memorable in a sea of mediocrity
→ You build credibility and trust through consistency
Because let’s be real — people don’t buy from businesses they don’t remember.
And they don’t remember businesses that all look and sound the same.
What’s Inside:
A 5-week foundational course designed to build your brand from scratch
with everything you need to go from confused to consistent.
What you’ll get:
⚡ 5 x Weekly Video Modules
⚡ Access to a private Telegram group for real-time Q&A + support
⚡ Worksheets and exercises to help you define your brand clearly
⚡ 1 x Final Live Call to wrap up the round and answer your burning questions
⚡ Lifetime access to all materials
Special VIP Launch Offer
If you joined my Canva Masterclass, you’re officially a VIP —
and that means you get this course for just $199 AUD* (normally $333*).
But this offer is only live for 48 hours.
→ Don’t miss it. Your brand deserves better than “figure it out as I go.”
*Payment plans available. Contact me for more information.
FAQs
-
Nope. We’ll guide you through the foundations before you touch a logo. But if you do already have one, that’s so fine too! You’ll be equipped with knowledge to review your logo and ensure it’s not a cookie cutter Canva template that people can spot from a mile away, that totally screams your brand identity.
-
Perfect. This is the best time to build your brand from the ground up, strategically.
-
Absolutely — especially if your branding feels inconsistent or “off.” This will clean up the chaos and get you back on track.
-
You’ll have lifetime access to the video modules and materials.
“Cass’s knowledge and experience in this field is truely outstanding, and I can’t recommend her enough! If you’re struggling with branding, design or social media prescence, she is absolutely the person to go to. I will definitely be going to her for all future projects.”
“Cass is amazing and so creative, when I started my cleaning business I was looking for a stylish, simple logo that popped! Cass took my ideas into consideration and came up with the perfect logo, just what I was envisioning.
I highly recommend her to anyone who is wanting to make their brand POP!”
“I am extremely impressed with Cass and her skills in designing my business branding & logo; she exceeded the expectations of what I had in mind, while also keeping the process simple and time efficient.
I would highly recommend Cass and I will be using her for any future business branding. Thank you Cass!”
“Cass has gone above and beyond to bring clarity and direction to my business. I was feeling overwhelmed with branding decisions - designing cover images - and I wasn’t sure how to create a cohesive look for my page. Cass took the time to understand my vision and showed me exactly what would work best for my brand.”